CHECKING OUT PEOPLE'S MEDIA CONSUMPTION PRACTICES

Checking out people's media consumption practices

Checking out people's media consumption practices

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What are some of the ways smart devices have changed the way we take in media? - continue reading to discover more.

Recently, with the growth of digital media, the way in which people take in media has changed considerably. For many years, conventional tv was the primary source of home entertainment for many people. However, from the development of streaming services, many viewers are turning away from scheduled tv, especially among younger people. Rather, worldwide media content analysis reveals that more individuals are buying subscriptions to streaming services, which strongly affirms the transformation in audience intake practices. These services are popular for permitting people to enjoy the programs and films they want, any time they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming services as a popular media consumption habit among audiences today. These modifications show the move towards user-controlled viewing preferences in the marketplace.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form media content, the method by which individuals are getting their news read more is also changing. People are increasingly turning towards online news sources, rather than watching television, to learn about existing worldly affairs. Nevertheless, simultaneously, due to a consistent circulation of info, people are becoming overwhelmed by huge volumes of content. In response to this, news groups are re-engaging audiences by making short form content that is more clear and simpler to follow. These days it is common to find news channels that have large followings on social media sites. This pattern can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this method has been necessary for supplying people with trusted and verified news sources, in a form they can easily relate to.

In the current digital age, mobile phones have come to be one of the most prevalent tools that people are using to view videos and access media. These days, many social media platforms are providing endless feeds of short, chains of videos, that are growing in popularity among smart device users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms allow users to see a sequence of customised videos and react instantly, making these videos much more engaging and addicting than traditional content. Short form videos are also being used regularly for news and instructional functions, not just for entertainment. Consequently, this pattern is shifting the way individuals are actively looking for and expecting to get information, in a faster, much shorter and more visible format.

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